New concept for music video

We changed our original idea because we felt the relationship between the lyrics and visuals was too literal and unoriginal and therefore uninteresting and non-captivating.

Our new idea is based around photography. It opens with the main subject (not the artist) travelling around on a bicycle and public transport to buy film, load it into his camera and travel to locations to take pictures. What he’s taking pictures of won‘t be in frame to add an air of mystery. During this the artist will be walking past as a random pedestrian, the person at the counter of the processing shop and other onlookers singing the song.

The main subject will then process the photos in a dark room. It will continuously crosscut between the photo taking and the dark room. Inside the dark room we will use a projector to project some of the pictures he has taken onto the back of his white t-shirt for extra aesthetic strength and interest. We will also print some pictures onto white t-shirts for him to wear. The t-shirt he’s wearing could relate and adapt to his surroundings from shot to shot while he’s taking the photos. We will print a photo of a room with an abundance of pictorial space onto a t-shirt and then project a photo of him onto it.

As he processes them, colourful and trippy images emerge contrasting to the dull places he takes the pictures, this will be shot in black and white to exaggerate this.

We get the sense that he’s going crazy and we will build this up throughout the piece. The uplifting chorus will synchronise with the vibrant colours despite the negative undertones of a depiction of a bad trip.

The end will reveal a twist, the last shot will be of all the photos on the wall – completely blank.

Posted by Sid Charity